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We get enough gray skies in Seattle and for some, gray in the hair is just a little too much! That’s why I’m excited to introduce Redken’s new ‘Cover Fusion’ line of professional hair color. Released just this summer, ‘Cover Fusion’ is the best hair color I’ve yet to discover for covering those grays without sacrificing brilliance, softness and shine. Made with an age defying mix of rice protein, cationic conditioning polymers and rich antioxidants, this pleasant smelling ammonia-free color is nothing short of phenomenal, leaving hair feeling revitalized and healthy with every treatment.
Over my 18+ years of doing hair cuts and colors in Seattle I’ve watched my clientele mature. I love, love, LOVE working with the ‘over age 50’ crowd as well as my majority 20-40 year-old clientele. Energetic folks in the 50+ age range are some of my most interesting and enthusiastic clients. The biggest challenge with maturing hair is finding cuts and colors that are contemporary and fun, without giving the impression one is trying to look 21 again. I’ve had a great time creating looks that bring out the beauty in every age group without requiring the massive styling requirements that some Seattle women don’t have time to do every day. Here are some factors that support the need for a product as fabulous as this one:
Chronological Aging
This type of aging to the hair is related to the length of the hair, as the mid-lengths to ends (vs. new growth closer to the scalp) have endured additional years of mechanical, chemical and environmental damage. The combined effects of these external factors can leave hair dry, sensitized and/or porous.
Hormonal Aging
Hormonal aging occurs as a result of the physiological changes that people experience as they grow older. This ultimately results in slowed scalp activity and the decline in melanin, the hair’s natural source of pigment, protection and defense against age-accelerating aggressors.
The combined impact of both chronological and hormonal aging can leave hair with 6 visible effects.
1. Change in texture
2. Diminished density
3. Increased dryness
4. Surface dullness
5. Fragility / breakage
6. Gray color
So how does Cover Fusion work so well? Because Cover Fusion is designed to cover hair that is 50% gray or more, it has been specifically formulated with Revitalage Colorbond Technology to overcome the three main effects of melanin loss (gray, damaged, and dry/dull hair) and the challenges of covering gray.
Whether you’re needing some subtle blending, dramatic highlights or full gray coverage, now with the addition of Cover Fusion I’m more confident than ever that with your valuable input we will find a color for you that will be flattering, long lasting and absolutely sensational. Why not book your appointment today?
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